Operation Smile: surgery and teddy bears
Jul 29, 2013
Operation Smile provides free surgeries to repair cleft lip, cleft palate and other facial deformities for children around the globe.
In 2011, they launched their variation on a Give One, Get One program.
For as little as $240 you can help give a child a new smile and quite possibly the first teddy bear of their very own. Purchase the gift of a surgery and we will send a teddy bear on an Operation Smile medical mission to be hand-delivered to a child receiving surgery. To help remind you of your wonderful gift, you also will receive one of the commemorative bears for you to keep or share with someone special.
$240 is more of a donation than a purchase, but is still a good example of how longstanding charities can adapt the give/get approach.