Tesco 'You Buy One, We Give One'
Jul 22, 2013
From across the pond:
As children went back to school in the UK with their new Tesco school uniforms, 100,000 brand new uniforms were donated to children in need in Kenya, Bangladesh and Sri Lanka, giving them the opportunity to gain access to education and giving them a chance for a brighter future.
Both the purchased and donated uniforms are made in these 3 countries -- an excellent model for others to follow. (The promotion was previously called 'Buy One, Give One Free'; I like the new phrase better.)