Give1-Get1.com features projects and companies that partner with their customers to donate something with each purchase. "Crowdfunding" is another approach to shared commerce, so our current focus is to link to projects on Kickstarter, Indiegogo and similar sites. (A link back is welcome but not required.)
The phrase "Give 1, Get 1" (G1G1) seems to have originated in Nov. 2007 with the One Laptop Per Child (OLPC) project, a non-profit organization created by faculty members from the MIT Media Lab. (The project is ongoing, but their give one, get one option only ran for 2 years.)
"During the program, participants who donated USD $399 would cover the cost of one laptop to be distributed by OLPC to one of its least-developed partner countries, and would get 1 to keep, for themselves or for a child in their lives."
We hope that Give1-Get1.com helps to increase awareness, leading to more purchases that support donations and greater participation by companies.
If you have any questions or are interested in supporting this site, please contact us by email or voicemail: 781-791-7593.
Germancosm & Canadian Escapades
Give1-Get1.com was created by Germancosm. We recently launched our first Give1-Get1 project at Indiegogo for our book Canadian Escapades (bilingual edition, English and German, aligned by sentence). Pleae check it out. Don't worry if you can't read the German; just ignore that column and enjoy a daring adventure. We think it's a story worth reading and a book worth sharing.
This site is managed by a customized version of Solace (BSD license).
There are many products, artistic endeavors, and other projects that have enthusiastic and hard-working creators, but lack money. With crowdfunding, people pay in advance for a product or service (or make a donation). They give the creator the means to follow their passion, and get something that may never have come into existence without their support.
The major crowdfunding sites take 8-12% (including credit card processing fees) of the funds raised, but don't have any equity, profit sharing or other rights to the creations.
Danae Ringelmann wanted to democratize fundraising, and went to business school in 2006 to launch a company to make it happen. Indiegogo launched in 2008, with an initial focus on film. They have since expanded to any kind of project. They support two funding options: the creator can set a minimum and only keep funds if that goal is reached, or can set the project in advance to keep all money raised even if they fall short. The site allows both creators and backers from around the world.
Launched in 2009, Kickstarter's initial focus was on artistic projects, but now supports a wide variety of fields -- as long as there is a specific, well-defined goal. The project creator does not receive any money unless they raise at least their minimum goal. Creators must be in the US or UK; backers must pay with an Amazon Payments account.
A bit of history
Kevin Kelly was an early observer and advocate of crowdfunding with his 2008 article: 1,000 True Fans. It's not clear whether the model is sufficient for an artist to make a living, but crowdfunding has proven to be a wildly successful way to fund a wide variety of projects.